Name: Tupuca Delivery Route Optimization Case Study | 30% Faster Deliveries
Brand: Mobility Infotech Logistics
Rating: 4.8 (289 reviews)

content

About
Challenges
Quote
Market Opportunity
Solutions
Results & Business Impact

By leveraging intelligent route optimization and live tracking, Tupuca significantly reduced delivery delays, improved fleet utilization, and optimized last-mile delivery across food, retail, and parcel orders, enabling faster, on-time deliveries, better dispatch coordination, and measurable cost efficiencies across its high-volume on-demand operations.

Tupuca is a leading on-demand delivery platform in Angola, recognized across the region for connecting customers with restaurants, retailers, and service providers through a single app. Operating primarily in Luanda and expanding across major urban centres, the platform handles a broad mix of deliveries - from meals and groceries to pharmacy and retail orders - supported by a flexible fleet of delivery drivers. With a strong focus on convenience, speed, and customer experience, Tupuca relies on efficient, optimized routing to move orders seamlessly from merchants to customers' doors.

Challenges

Managing high volumes of deliveries across multiple merchants and dense urban traffic created significant challenges in maintaining real-time visibility and efficient routing. Manual dispatch and limited tracking made it difficult to assign and sequence deliveries accurately, leading to delays and underused vehicles. As order volumes expanded across the city, the lack of centralized, optimized routing further complicated decision-making, reducing the ability to respond quickly to demand fluctuations and challenging road conditions while impacting service reliability and customer experience.

When managing large-scale on-demand delivery, inefficient routing and limited visibility created major challenges. With Mobility Infotech Logistics' intelligent route optimization and live tracking, we gained real-time control over our entire delivery network, significantly improving delivery punctuality, dispatch coordination, and operational efficiency across all service areas while ensuring more reliable, consistent service at scale.

Albert Camus

Operations Manager

Market Opportunity & Operational Gaps

The Hidden Cost of Unoptimized On-Demand Delivery

Manual route planning consumed significant dispatcher hours and was highly error-prone.
Orders heading to nearby addresses were rarely grouped, wasting vehicle capacity.
Empty return trips and overlapping routes pushed up fuel and fleet costs.
Limited route visibility made it impossible to proactively manage delays in dense traffic.
Low fleet utilization forced reliance on a larger driver pool than operations required.

The Value of Intelligent Route Optimization

Optimized pickup and drop sequences shortened travel distance and improved on-time performance.
Intelligent delivery grouping maximized vehicle capacity and cut the total number of trips.
Dynamic re-routing around traffic and demand spikes kept operations punctual despite sudden changes.
Higher fleet utilization lowered fuel, workforce, and overall operational costs.
A scalable optimization foundation supported rising delivery volumes without expanding the fleet.

Solutions

Mobility Infotech Logistics deployed an end-to-end, route-optimization-powered delivery platform built for Tupuca's fast-paced on-demand environment. The optimization engine continuously evaluates real-time availability, route proximity, ETAs, and demand to generate the most efficient driver–vehicle–route combinations for every delivery. Pre-defined pickup and drop locations, advanced scheduler settings, and intelligent auto-assignment keep routing accurate and consistent, while flexible assignment modes give dispatchers full control. A real-time dispatch console with live GPS tracking, instant re-assign and unassign tools for demand spikes, and multi-merchant route grouping ensure punctual, cost-efficient delivery at scale, all supported by automated reporting and built-in chat.

Key Solution Highlights

Intelligent Route Optimization Engine - generates the most efficient pickup, drop, and delivery-grouping sequences using real-time availability, proximity, and ETAs.
Smart Auto-Assignment & Delivery Grouping - assigns optimal drivers and groups nearby orders to maximize capacity and eliminate double bookings.
Real-Time Dispatch Console with Live Tracking - full route visibility, precise ETAs, delivery-progress monitoring, and instant delay alerts.
Dynamic Re-Routing for Demand Spikes - instant re-assignment and new driver–vehicle–route combinations within seconds during volume surges or traffic disruptions.
Multi-Merchant Route Optimization - a single driver serves multiple merchants along overlapping routes, maximizing utilization and cutting costs.

Results & Business Impact

Metric	Impact
Route Efficiency	29% reduction in total delivery distance and fuel consumption	Scalability AI routing engine scales effortlessly to optimize growing delivery volumes across multiple merchants, neighborhoods, and urban service areas.
On-Time Delivery	94% on-time delivery rate with live tracking and ETAs
Customer Satisfaction	94% on-time service with accurate ETAs across all service areas	Performance Automated dispatch and intelligent routing ensure reliable, punctual delivery and a consistent service experience across all on-demand operations.
Operational Costs	31% reduction in operational expenses
Fleet Utilization	37% more deliveries per driver daily