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How Fetch Transformed Doorstep Delivery for Renters with AI Route Optimization
By leveraging intelligent route optimization and live tracking, Fetch significantly reduced delivery delays, improved courier utilization, and optimized its high-density doorstep delivery operations, enabling faster, on-time package, grocery, and storage movement, better dispatcher coordination, and measurable cost efficiencies across its growing network of multifamily communities.
Born in Austin in 2016 and built by renters, Fetch is multifamily's first centralized community services platform, delivering packages, groceries, self-storage, and trash collection directly to renters' doors through a single app. Having delivered over 50 million packages to date, Fetch operates from local climate-controlled facilities, receiving shipments from major carriers and dispatching verified couriers to residents across apartment communities on each renter's schedule. With a strong focus on convenience, reliability, and protecting residents' time and wallets, Fetch relies on efficient, optimized routing to move high volumes of doorstep deliveries across dense residential zones every night.
Challenges
Managing high volumes of scheduled doorstep deliveries across many apartment communities, service types, and resident time windows created significant challenges in maintaining real-time visibility and efficient routing. Manual route planning and limited coordination made it difficult to sequence deliveries accurately across buildings and units, leading to missed windows and underused couriers. As Fetch expanded services and communities, the lack of centralized, optimized routing further complicated decision-making, reducing the ability to batch deliveries efficiently and respond to schedule changes, and impacting service reliability, cost efficiency, and the resident experience.
When managing large-scale doorstep delivery across many communities and resident schedules, inefficient routing and limited visibility created major challenges. With Mobility Infotech Logistics' intelligent route optimization and live tracking, we gained real-time control over our entire delivery network, significantly improving on-time performance, coordination, and operational efficiency across all communities while ensuring more reliable, consistent service at scale.
Ashley Bennett
Director of Logistics
Market Opportunity & Operational Gaps
The Hidden Cost of Unoptimized Doorstep Routing
- Before optimization, Fetch's manual routing approach created compounding inefficiencies across cost, reliability, and scalability.
- Manual route planning consumed significant dispatcher hours and was highly error-prone.
- Deliveries heading to the same community or building were rarely batched, wasting courier capacity.
- Empty return trips and overlapping routes pushed up fuel and fleet costs.
- Limited route visibility made it difficult to proactively manage missed windows or schedule changes.
- Low courier utilization forced reliance on a larger workforce than operations required.
The Value of Intelligent Route Optimization
- By embedding route optimization at the core of operations, Fetch unlocked measurable gains in efficiency, punctuality, and cost control.
- Optimized delivery sequences shortened travel distance and improved on-time performance within resident windows.
- Intelligent batching by community and building maximized courier occupancy and cut the total number of trips.
- Dynamic re-routing during schedule changes kept operations punctual despite last-minute updates.
- Higher courier utilisation lowered fuel, workforce, and overall operational costs.
- A scalable optimization foundation supported rising delivery volumes and new communities without expanding the fleet.
Solutions
Mobility Infotech Logistics deployed an end-to-end, route-optimization-powered delivery platform built for Fetch's high-density, schedule-based doorstep environment. The optimization engine continuously evaluates real-time availability, route proximity, ETAs, resident delivery windows, and demand to generate the most efficient courier–vehicle–route combinations for every movement. Pre-defined facility, community, and drop locations, advanced scheduler settings, and intelligent auto-assignment keep routing accurate and consistent, while flexible assignment modes give dispatchers full control across package, market, and storage deliveries. A real-time dispatch console with live GPS tracking, verified-delivery confirmation, instant re-assign and unassign tools for schedule changes, and multi-community route batching ensure punctual, cost-efficient doorstep delivery at scale, all supported by automated reporting and built-in chat.
Key Solution Highlights
- Intelligent Route Optimization Engine - generates the most efficient facility-to-door, drop, and batching sequences using real-time availability, proximity, and ETAs.
- Smart Auto-Assignment & Delivery Batching - assigns optimal couriers and batches deliveries by community and building to maximize occupancy and eliminate double bookings.
- Real-Time Dispatch Console with Live Tracking - full route visibility, precise ETAs, verified-delivery confirmations, route-progress monitoring, and instant delay alerts.
- Dynamic Re-Routing for Schedule Changes - instant re-assignment and new courier–vehicle–route combinations within seconds when resident windows shift.
- Multi-Community Route Optimization - a single courier serves multiple communities along overlapping routes, maximizing utilization and cutting costs.
Results & Business Impact
| Metric | Impact | |
|---|---|---|
| Route Efficiency | 27% reduction in total route distance and fuel consumption | ScalabilityAI routing engine scales effortlessly to optimize growing delivery volumes across multiple communities, facilities, and service types. |
| On-Time Delivery | 97% on-time doorstep delivery rate with live tracking and ETAs | |
| Customer Satisfaction | 97% on-time service with accurate ETAs across all communities | PerformanceAutomated dispatch and intelligent routing ensure reliable, punctual doorstep delivery and a consistent resident experience across all community services. |
| Operational Costs | 30% reduction in operational expenses | |
| Fleet Utilization | 40% more deliveries per courier nightly |
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